You can do everything you’re supposed to and help a client improve his SEO strategy but how do you know it really works? Until you have a reliable rank tracker as an essential tool in your agency, you won’t really be able to give your clients the assurance they need.
Rank trackers are built differently, utilizing different methods or workflows. As the algorithm changes, so should your rank trackers – which is why it’s important to get one that prides itself for staying up to date. With accurate ranking derived from real time information, you’ll be able to design your business operation according to specific targets. This includes the type of data you get, how you structure it, and how you present results to clients.
That being said, selecting a good rank tracker is really the first step towards success. How do you do this? Here are the factors you need to check out:
Getting the Data You Need for a Specific Client
Your rank tracker should be able to create multiple campaigns for your clients. With one look, all the critical data should be available and easily segregated from one client to the next. This way, there’s zero confusion about the numbers you’re getting whether you’re checking on a national, local, or global level.
This ease of access usually translates to a dashboard that readily translates information in real-time. It should include the client’s portfolio, management insights, revenue data and a summary of the campaign’s performance. At any given time, you can pull out data and send it to the client so they know you’re performing exactly as promised.
A good rank tracker gives you the data you need to adjust depending on the market. The last thing you want is to create a campaign and then just let it run without any sort of intervention and adjustment. SEO is not a ‘set it and forget it’ system; it’s a constantly changing minefield and you need to be ahead of everyone else.
Now, the data provided in the ideal rank tracker can be extensive but the basics should never be skipped. There’s the need for search data which tells you the monthly and yearly volume of searches for specific keywords. There’s the SERP data which quantifies the quality of the keyword’s used and of course, your ranking data.
Cost of the Service
When it comes to critical tools, choosing the cheapest option isn’t always advisable. Your goal is to find the most cost-effective rank tracker. This should strike a balance between the growth of your client’s portfolio versus the cost of your resources. Is the tracker a single purchase or do you gain access through subscriptions? Are there additional costs for extra devices, data exports, or more services?
All of these elements must be factored in when considering the true cost of the product. By extension, it would also predict how you market yourself to new clients and price your service in comparison to competitors. A good rank tracker would encourage transparency on your end, allowing you to show clients exactly how SEO efforts would change their status.
Flexible pricing options are typically the best solution for this problem. You want a rank tracker that lets you start from the basic and then upgrade as needed to match the flow of your income.
You Look Into Reliability
When we say reliability, we’re not just talking about the accuracy of the data you get. The rank tracker should also be accessible and timely. Data accuracy refers to the discrepancy between the results you’re getting from the search engine versus your data tracker. These two units of measurement should never be far from each other. If the search engine results are tanking but your rank tracker is showing excellent numbers, then something’s wrong there.
Any type of fluctuation in your numbers should be heavily scrutinized, regardless of whether it’s going up or down. You want to be able to trace the external factors that are causing the changes so that you can either stop it or repeat it. The same goes for data frequency or timeliness. Are you measuring data on a weekly, monthly, or yearly basis? A measure of daily performance is usually best as you can trace the changes immediately. Look into things like how many team members can access the data at the same time or if the information can be exported to other files.
How the Rank Tracker Fits with your Operations
Ideally, the function of the rank tracker should predict how it would form part of your process. Let’s say that as an SEO company Houston, you’re managing thousands of keywords for multiple clients. How are these keywords measured and collated through the rank tracker? The method of presentation in your tracker will significantly affect how your agency will manage the information you get.
For example, you can group these keywords depending on how they perform, their overall contribution to your client’s web performance, or even how their position affects overall performance. Typically, it’s tough to distinguish between how Keyword 1, 2, and 3 contribute to the overall whole. A good rank tracker from an SEO Company Houston agency can however will be able to give you transparent metrics that assign a certain percentage of efficiency per keyword.
Johnny Chen Media Houston SEO
SEO Company Houston
9908 Spring Shadows Park Cir, Houston, TX 77080